Partnerships
“An artist’s estate is successful when it is able to keep the work alive: when subsequent generations of artists draw inspiration from it and when curators, researchers, and collectors continuously find new ways to approach it. This goal is achieved when the estate initiates dialogue and exhibitions, contextualizes the work, and makes it accessible to contemporary artists.” (Würtenberger, L., 2016, p.152)
To achieve the goals, ambitions and activities of your estate, it is recommended to engage in partnerships, whether new or existing, with the goal of promoting and supporting the artistic legacy. Partnerships play a crucial role in the perpetuation of the legacy. This applies to organisations and living artists as well as deceased ones. Partnerships help to keep the artist’s work alive and to inspire new generations of curators, researchers and collectors.
Looking for partners, especially external ones, offers benefits for achieving various potential goals. Below is a short summary of the possible benefits of partnerships:
- Partnerships can help the estate achieve its stated goals. For example, by offering extra support, expertise and skills for current or future projects and the running of the estate.
- Partnerships can be engaged in to promote the legacy and increase its visibility, both nationally and internationally. External partners can act as ambassadors for the legacy.
- Partnerships bring new possibilities, insights and projects. Aside from contributions to content, partnerships also offer practical support, such as providing (financial) resources, space and material to achieve the stated goals.
- Partnerships can motivate and inspire the estate to embark on new projects and goals.
Within the running of the estate, it is necessary to take an active role and develop strategies to find partnerships. Work out what support you need to achieve the stated goals and tackle new or existing projects. It is recommended here to list your existing contacts and partnerships, and to consider the artist’s network. You can also check which of these partnerships can be included in the future of the estate and are necessary for its survival, which existing contacts have not yet been exploited, and where there are gaps in terms of the goals you want to achieve.
Furthermore, it is important for the estate to commit to networks with the aim of engaging in new partnerships. Take an active role yourself in establishing and maintaining contacts and offering and developing ideas. Dare to engage in dialogue by managing and contextualising the artistic legacy and by taking initiatives. Communicate about your activities, goals, progress and the results of your projects.
A fundamental aspect of obtaining partnerships is access to the estate, and hence to the different components of the artistic legacy. The legacy, and the archive and oeuvre in particular, need to be quickly and easily accessible to interested parties. To make the estate accessible and usable, it is important to create a searchable inventory of the archive and oeuvre and make it available. The CKV explains the steps you can take to achieve this in the section ‘How to get started with the legacy’ of this guide.
There are various possibilities within the field of culture for engaging in partnerships with museums, the academic world, the art market and local organisations. These four possible forms of partnership are interlinked. For example, research inspires curators, exhibitions attract the attention of collectors and so on. That is why it is necessary to pay sufficient attention to these four possibilities for partnerships. To maintain contacts, you can devise the necessary strategies within the running of your estate, such as inviting them to exhibition openings, keeping them up to date in a newsletter or organising specific events.
Finally, in addition to engaging in partnerships to realise your goals, ambitions and activities, you can also consider transferring some of the management of the estate to an external partner or partners. It is important here to develop the right strategies and make the right choices. Responsibility for management and the various arrangements that govern this can vary. The section on ‘Management’ discusses the possibilities for external management of the artistic legacy.
Be sure to consult the ‘Making your legacy accessible’ page in this guide for more information.